Launching an award winning fashion brand online and on the high street

Will & Ward opened their doors in Spring 2019 - since then, they have hardly had chance to close them. Combined with a passion for high end women’s fashion and the drive to succeed on the high street, Will & Ward were determined to make a real difference. The client brief included brand identity, packaging and store experience - simplicity was key throughout and influenced all touchpoints. The interior concept intertwines a sense of fluidity and discovery to identify with the core consumer. We utilised the existing geometric architecture to create a contemporary space with a bright, clean ambiance. With more and more fashion brands turning to social media to showcase their product range, we used this functional space to host product launches and press events attracting fashion influencers, models, writers and artists.