Repositioning a brand for one of the world’s largest defence companies.

The Academy for Skills & Knowledge (ASK) and the Submarine Academy for Skills & Knowledge (SASK) are both state of-the-art training facilities. Representing a combined investment of £41.5 million, the academies ensure BAE Systems' employees have the skills required to design, build and deliver complex defence solutions for the future. We worked with BAE Systems to develop a unique positioning statement and identity, ensuring the customer's values and brand identity were brought to life throughout both academies.

Interested in working with us? We’d love to hear from you.