When we were asked to play a small part in the effort by creating distinctive, eye-catching safety branding for The North West Ambulance Service (NWAS), we were honoured.
NWAS serves more than seven million people, covering 130 sites and an area of over 5,400 square miles, responding to millions of emergencies and undertaking still more millions of non-emergency journeys every year. This brave team of 6,000 souls now faced an unprecedented challenge that would affect every one of those millions of interactions.
We worked closely with NWAS to create a striking identity, distinct from all other marketing, that we applied to way-finding, printed literature and digital communications. We feel proud to have played a small part in this national effort and it was a real pleasure to have worked alongside the amazing team at NWAS.
Fusion, bring with them a wealth of design and brand image experience and have provided a variety of high quality work for the North West Ambulance Service, including concept designs for our Headquarters and flagship sites. The team at Fusion are supportive and dependable and a genuine pleasure to work with. With a passion for high standards, the projects that they have worked on have included some complex and challenging issues but the end results continue to attract a huge amount of positive feedback from internal and external stakeholders.